Corporate case studies The Mission to Seafarers is recognised as the largest international maritime welfare charity. Partnering with the Mission can build brand awareness and enhance retail: The Campaign for Wool In 2015, the Campaign for Wool supported the Mission's Woolly Hat Day Campaign. this highly successful partnership featured Mission volunteer knitters creating real wool hats for distribution to seafarers in need through a network of 200 international Misison port centres. It raised awareness amongst the public about wool's unique, thermal, natural and renewable benefits, which was aligned with the Mission's support of seafarers working in freezing and dangerous conditions. Suppliers and the media quickly got behind the initiative which resulted in houseld names like Top Shop, Sunday Times Style magazine and Barbour promothing #WHD2015 on social media. Old Pulteney Single Malt Scotch Whisky The Mission to Seafarers approached Old Pulteney the Maritime Malt in 2014, propsing a cause-related marketing campaign, selling a bottle of 12 year old Malt, with a £1 donation per sale. Old Pulteney customers responded very postively and the partnership raised in excess of £40, 000!